12,000 Social Media Influencers, Mostly Women, Exposed by Marketing Firm Data Breach

Dell Cameron reports on a data leak involving Octoly:

More than 12,000 prominent social media influencers from YouTube, Instagram, Twitter, and the gaming platform Twitch were exposed last month by a data breach at a marketing firm that pairs online stars with top brands seeking product reviews and endorsements, according to researchers at the security firm UpGuard.

Many of the online stars have massive followings and are known for offering beauty tips, primarily on Instagram, or video game reviews and commentary on YouTube. Few of them use their real names online. Like any other kind of celebrity, many social media stars have a heightened need for privacy, chiefly when it comes to the ever-present threat of online harassment.

 Read more on Gizmodo. The company reportedly did not respond promptly nor effectively to UpGuard’s repeated attempts to notify them and help them. It sounds like it took almost one month from UpGuard’s first attempt to contact the firm until the leaky Amazon server was secured.

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