Companies That Experience a Data Breach Will Underperform the Stock Market Over the Long Run
Nicole Lindsey reports:
Data breaches at the world’s largest corporations are becoming a commonplace affair, but are investors on Wall Street really paying attention? A new study from UK-based pro-consumer website Comparitech looked at the recent stock market performance of 28 different companies that recently suffered a massive data breach of some kind (defined as a breach impacting 1 million or more customer records), in order to see whether investors were punishing these companies for their data privacy lapses. The overall picture that emerges is that these companies underperform the stock market over the long run – but not by as much as you might think.