Ikea says sorry for customer data breach due to email gaffe
Malavika Menon reports:
Swedish retailer Ikea yesterday apologised to affected customers in Singapore after the company inserted 410 individual e-mail addresses in the wrong message field of a promotional mailer and sent it out.
A spokesman for Ikea Singapore said the incident occurred at 4.57pm last Thursday and that it “regretfully made an error of inserting 410 individual e-mail addresses in the ‘To’ field in an Ikea service delivery promotion e-mail sent to our customers”, making the e-mail addresses visible to all recipients of the mailer.
Read more on The Straits Times.