Ikea says sorry for customer data breach due to email gaffe

Malavika Menon reports:

Swedish retailer Ikea yesterday apologised to affected customers in Singapore after the company inserted 410 individual e-mail addresses in the wrong message field of a promotional mailer and sent it out.

A spokesman for Ikea Singapore said the incident occurred at 4.57pm last Thursday and that it “regretfully made an error of inserting 410 individual e-mail addresses in the ‘To’ field in an Ikea service delivery promotion e-mail sent to our customers”, making the e-mail addresses visible to all recipients of the mailer.

Read more on The Straits Times.

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