Missing Link breach impacted 250,000?

Jeff Quackenbush has a piece in Business Journal. I’m not sure where he got his figures from, but he reports:

A recent theft of personal and financial records on about a quarter-million winery customers via a data breach at a Calistoga-based direct-to-consumer sales and marketing software company is raising questions about common winery approaches to online security.

Missing Link Networks Inc. on May 27 alerted the roughly 70 Northern California wineries that use its eCellar System suite for winery e-commerce or manual sales that its software had been breached in April. The computer hacker got access to records for about 250,000 consumer names, credit and debit card numbers, billing addresses and dates of birth in the system in April, the company told users in a statement.

[…]

So there were many more customers than this site had previously uncovered, and the total is in the range of a quarter of a million consumers?

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