POLL: Consumers concerned, not changing habits after Target data breach
Anne D’Innocenzio of Associated Press reports:
American shoppers say they are very concerned about the safety of their personal information following a massive security breach at Target, but many aren’t taking steps to ensure their data is more secure, according to a new Associated Press–GfK Poll.
The poll finds a striking contradiction: Americans say they fear becoming victims of theft after the breach that compromised 40 million credit and debit cards and personal information of up to 70 million customers. Yet they are apathetic to try to protect their data.
In the survey, nearly half of Americans say they are extremely concerned about their personal data when shopping in stores since the breach. Sixty-one percent say they have deep worries when spending online, while 62 percent are very concerned when they buy on their mobile phones.
But just 37 percent have tried to use cash for purchases rather than pay with plastic in response to data thefts like the one at Target, while only 41 percent have checked their credit reports. And even fewer have changed their online passwords at retailers’ websites, requested new credit or debit card numbers from their bank or signed up for a credit monitoring service.
Read more on KMSP.
So… have the card issuers’ reassurances that consumers won’t be responsible somewhat backfired by making consumers too complacent? If so, what’s the solution?