Security Breach At ReachLocal, But Avoids Pulling A Blippy

Christopher Zinsli reports:

A security breach this month at ReachLocal Inc. is bad timing for the online advertising agency.

The venture-backed company is in IPO registration, so it was required to disclose in an amended S-1 filing Tuesday that a recent breach disrupted its customers’ advertising campaigns and resulted in its Australia platform going offline for 36 hours.

However, measured against social networking site Blippy, which accidentally published the credit card numbers of several of its customers on Google earlier this week, the lapse doesn’t look so bad. None of ReachLocal’s customer credit card data or its internal human resources information was compromised, it said.

Read more in the WSJ.

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