Social media the answer to pushing PHRs, experts say

Diana Manos writes on Health IT News:

If the federal government wants to get the word out on using personal health records, it should strongly consider social media.

Promoting PHRs will take a whole host of online and other technological multimedia strategies, experts told the consumer empowerment workgroup of the American Health Information Community Tuesday.

According to Jay Bernhardt, director of the National Center for Health Marketing at the Centers for Disease Control and Prevention, a federal push to promote the dissemination and uptake of PHRs won’t be as simple as merely pushing their use. It will take multiple strategies and different social media applications, with an emphasis on horizontal, or peer-to-peer, sharing.


AHIC workgroup members expressed concerns about privacy. Rose Marie Robertson, MD, co-chairman of the workgroup and chief science officer at the American Medical Association, said there is a line between giving people information and exposing them to risks.

“People who choose to put name and address on a Web site may not have any idea that it’s incredibly risky,” she said. “They may harm their privacy in ways they wouldn’t think about.”

Robertson said the workgroup would review the information gained from the social media expert panel and discuss it at future meetings.

Full story – Healthcare IT News

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