Supercell hack reveals DAU and ARPDAU, access to internal emails
Matthew Diener reports:
A hacker going by Ethical Spectrum has allegedly hacked Supercell‘s official Clash of Clans and Hay Day Facebook pages.
Going one step further, the hacker posted an unverified screenshot which purports to show some enticing figures for Supercell – namely, its DAU [Daily Active User] and ARPDAU [verage Revenue Per Daily Active User].
It’s unclear as to whether this figure is for Clash of Clans globally or a combination of Supercell’s games in a given region, but 29.4M daily active users at an ARPDAU of $0.18 works out to an estimated daily revenue of $5.29 million.
Read more on PocketGamer.