They Know You Buy Viagra and They Want to Sell You More

Jordan Robertson and Shannon Pettypiece report:

Ever since the days of castor oil laxatives and mercury syphilis tablets, pharmacists and patients have had a tacit understanding: whatever you buy, the information is confidential.

No longer. Drugmakers and Internet companies are quietly joining forces to link U.S. pharmacy records with online accounts to target ads to people based on their health conditions and the prescription drugs they buy.

Read more on Bloomberg.

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