Third-party vendor sends UVa emails to wrong addresses

Even when you don’t disclose personal information, you may get a bad reputation if your vendor sends email to the wrong parties, as this incident suggests:

An email intended for applicants to a new online program at the University of Virginia instead was sent by a third-party vendor to a marketing list of people with no connection to the program, officials said.

UVa’s McIntire School of Commerce intended for the email to inform about 85 people that their applications to a business certification program had been received.

Instead, the vendor, Dallas-based Academic Partnerships, mistakenly sent the email to an undisclosed number of people the company was targeting in a separate marketing campaign, said company spokeswoman Jaquelyn Scharnick. A follow-up email apologized for the error.

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