Unixiz Agrees to Shutter “i-Dressup” Site and Pay Penalty to Settle Charges Under COPPA and the New Jersey Consumer Fraud Act

From Hunton Andrews Kurth:

On August 3, 2018, California-based Unixiz Inc.(“Unixiz”) agreed to shut downits “i-Dressup” website pursuant to a consent order with the New Jersey Attorney General, which the company entered into to settle charges that it violated the Children’s Online Privacy Protection Act (“COPPA”) and the New Jersey Consumer Fraud Act. The consent orderalso requires Unixiz to pay a civil penalty of $98,618.

The charges stemmed from a 2016 data breach in which hackers compromised more than 2.2 million unencrypted usernames and passwords, including those associated with over 24,000 New Jersey residents’ accounts. The New Jersey Attorney General alleged that Unixiz had actual knowledge that the i-Dressup website (which allowed users to “dress, style and make-up animated characters in various outfits” and featured children’s games) had collected the personal information of over 10,000 children and failed to obtain verifiable parental consent for such collection, in violation of COPPA.

Read more on their Privacy & Information Security Law Blog.

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