Update: About 6,700 ESB customers affected by Loyaltybuild data breach

Loyaltybuild really needs to get ahead of the story instead of allowing the media to leak out each new part of its breach.  Now we learn that the Electricity Supply Board (ESB) in Ireland was also impacted. The Irish Times reports:

The personal information of about 6,700 ESB customers is now known to have been included in a massive data breach affecting the Loyaltybuild company in Ennis, Co Clare.

Electric Ireland confirmed it had been informed by Loyaltybuild that the data breach had affected ESB customers who participated in a loyalty scheme run by the ESB in 2007 and 2008.

In total, about 1.5 million people across Europe have had their personal details compromised in the breach, including 80,000 Supervalu customers and 8,000 Axa customers.

In an update this evening, the Data Protection Commissioner said the latest affected data related to customer contact details of approximately 6700 ESB customers including name, address, phone number, email and a booking reference.

“ It is understood that financial data are not involved,” the office said..

Electric Ireland will be notifying affected customers.


And of course, with each new story, they repeat the total of 1.5 million and create yet one more unflattering Google result if any future clients were to Google search for Loyaltybuild.

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